Westminster Digital

Westminster Digital is a British social media agency which combines video production, data analysis and strategic communication.[1][2] The firm was used by Boris Johnson during his successful leadership campaign in the 2019 Conservative Party leadership election[3][4] and during the successful 2019 United Kingdom general election.[5]


Westminster Digital was incorporated in November 2017 with one staff member, former Sky News producer Craig Dillon.[6][non-primary source needed] The company raised capital through private investment.[7]

During the 2019 Conservative Party (UK) leadership election Westminster Digital advised 6 out of the 10 leadership candidates on their communications and digital strategy, including Michael Gove, Dominic Raab, Sajid Javid and Matt Hancock.[8] During the 2019 United Kingdom general election Westminster Digital worked with over 50 candidates.[9]


  1. ^“How candidates are turning to social media to win elections'”. Sky News.
  2. ^“Meet the millennials helping the Tory leadership hopefuls go viral'”. The Telegraph.
  3. ^“Tory leadership: How are Tory hopefuls campaigning online?'”. BBC News.
  4. ^“Boris Johnson’s Digital Strategist, Craig Dillon on campaigning'”. London Live.
  5. ^“Savvy online campaigns gave Johnson and Hunt critical edge in Tory leadership contest'”. The Times.
  6. ^“Digital Westminster'”. Politico.
  7. ^“Why local Tories are pumping out Brexit-dodging Facebook videos'”. Wired Magazine.
  8. ^“Meet the millennials helping the Tory leadership hopefuls go viral'”. The Telegraph.
  9. ^“Conservative MPs are using a social media agency to land cabinet roles'”. GQ Magazine.


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