AQH Share

AQH Share is a statistic that measures broadcast radio listenership.

Definition

AQH is an abbreviation for Average Quarter-Hour Persons (AQH Persons), defined by Arbitron (now referred to as Nielsen Audio) as the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

Share is the percentage of those listening to radio in an Arbitron “market” (typically a metropolitan area) who are listening to a particular radio station.

Thus, AQH Share for a given station is mathematically expressed as [AQH Persons listening to station / AQH Persons listening to all market radio stations] * 100.

Usage

AQH Share is most often used in conjunction with TSL (Time Spent Listening) to measure listenership in a market. While AQH measures the average number of listeners to the station, TSL tracks the length of time listeners are tuned continuously to the station.

Ofer Abarbanel online library

Ofer Abarbanel online library

Ofer Abarbanel online library